So, Polaroid is suing Fujifilm


Fujifilm has filed a legal complaint in the US, accusing Polaroid of turning against the company and demanding millions of dollars in royalty payments per year for the use of its white borders on its new Instax Square instant film. Polaroid is allegedly threatening Fujifilm with a trademark lawsuit if it doesn’t comply.

World IP Review reports that Fujifilm filed the complaint on Monday in the the US District Court for the Southern District of New York.

The full story is on PetaPixel (which I’m not affiliated with):


Honestly if I was Fujifilm I would just use a different color border. Maybe black ¯_(ツ)_/¯


Polaroid tried to sue us this year for the same thing. They’ll never win this fight. You can’t trademark a border.